Our Group History

30 Years in Capital Markets.
One Belief: The System
Outshines Human Bias.

SAMCO Asset Management Pvt. Ltd. is the asset management arm of the SAMCO Group, a three-decade-old financial services platform built on technology, innovation, and the conviction that systematic investing aims to deliver better outcome than human judgment.

Our Journey

Three Decades of Building

From a stockbroking firm in 1995 to The Momentum House in 2026, SAMCO has continuously evolved, guided by one unwavering belief: technology-led, system-first financial services.

1995
Samruddhi Finstock
The journey begins with the establishment of Samruddhi Finstock, laying the foundation for the Group's presence in India's capital markets.
2004
Samruddhi Stock Brokers
Samruddhi Finstock was amalgamated into Samruddhi Stock Brokers, strengthening the Group's market presence.
2015
Samco Securities
Under the leadership of Jimeet Modi, Samruddhi Stock Brokers underwent a transformative rebranding, emerging as Samco Securities Ltd., one of India's fastest-growing and most profitable discount stockbroking firms. A Chartered Accountant (ICAI Rank Holder) and CFA (USA), his vision was to democratise institutional-grade investment tools for retail India.
2019
SAMCO Asset Management Private Limited
SAMCO Asset Management Private Limited was incorporated, marking the Group's entry into the fund management business. The vision was to build India's first systematic, momentum-driven asset management company.
2021
SAMCO Mutual Fund
SAMCO Asset Management Pvt. Ltd. receives SEBI approval on 30th July 2021 to set up a mutual fund business in India. The building blocks were laid for a momentum-first Mutual Fund.
2022
First NFO Launched
SAMCO launches its first New Fund Offer in January 2022, bringing systematic, algorithm-driven momentum strategies to Indian investors for the first time.
2026
The Momentum House
A continuously growing family of 31,065+ distribution partners, 2,478+ Crores in AUM, 13 scheme funds, and a locked brand identity as The Momentum House. The system is the strategy.
₹2,478+
Crores in AUM
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The Fund House's total Assets Under Management (AUM) as on 31 July 2026 amounted to Rs. 2,475.97 crores. This includes Rs. 1,851.90 crore in Equity AUM, Rs. 601.45 crore in Hybrid AUM, and Rs. 22.63 crore in Debt AUM. The geographical distribution of the AUM is as follows: Top 5 cities account for 33.85%, the next 10 cities for 20.81%, the next 20 cities for 16.09%, the next 75 cities for 16.39%, and the remaining areas for 12.85%.
235,290+
Investors
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(as on 22/08/2026)
31,065+
Distribution Partners
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(as on 22/08/2026)
13
Schemes
30+
Years
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From a stockbroking firm in 1995 to The Momentum House in 2026, SAMCO has continuously evolved, guided by one unwavering belief: technology-led, system-first financial services.
What We Stand For

Our Mission & Philosophy

Our Mission
Create the highest possible risk-adjusted returns over the long term by building differentiated and active strategies that follow data-driven and algorithemic investment process.
Our Philosophy
Follow Momentum. Trust the System. Never Override. We believe momentum is the single most persistent and exploitable factor in equity markets. Our entire investment process is algorithmic and model-driven wherein every buy, sell, and rebalance is generated by quantitative models. The system is the strategy.
Momentum-First
We don't chase multiple factors. Momentum is our single conviction backed by 200+ years of evidence.
System-Driven
~100% algorithm-driven, disciplined, and system-led investment approach designed to reduce human bias.
High Active Share
We build products with high Active Share that measures the fraction of a portfolio (based on position weights) that differs from the benchmark index.
Jimeet Modi, Founder & Group CEO
Founder's Perspective
My personal mission was to bring the power of momentum investing to every Indian citizen. Most individual portfolios are excessively weighted towards size as a factor because the majority of indices and index-hugging active funds lean towards size. But momentum is different. It helps captures future winners early, irrespective of their current size. That is usually the beauty of momentum.

Think of it the way cricketers are picked - the ones who are in form. Momentum investing picks stocks and companies that are in form. It's not about calling heads or tails. It's about riding the meatiest part of a stock's wealth creation journey.

The idea was to build sophisticated systems that can algorithmically, quantitatively construct powerful momentum portfolios and then have the discipline to never override them. Our disciplined investment process helps keep long-term objectives ahead of short-term market emotions. That's what SAMCO is.
Jimeet Modi
Founder, Group CEO & Associate Director of Samco AMC · CA (Rank Holder, ICAI) · CFA (USA)
Innovation

Industry First

SAMCO has taken a distinct approach to innovation in the mutual fund industry, focusing on identifying unmet investor needs and introducing solutions that challenge conventional product frameworks.

INDIA'S FIRST
India's First Active Momentum Fund
Pioneered the concept of an actively managed momentum fund in India, Which is not a passive index tracker, but a systematic, signal-driven momentum strategy.
INDIA'S FIRST
Momentum-Based Small Cap Fund
Launched India's first Small Cap fund built entirely around momentum signals, applying systematic momentum to the highest-growth segment of the market.
INDUSTRY FIRST
Active Share Disclosure
First Indian AMC to voluntarily disclose Active Share. It states how different our portfolios are from the benchmark. Closet indexing has nowhere to hide.
PROPRIETARY
0200
EMOSI — Equity Margin of Safety Index
Built a proprietary real-time market indicator (0–200) that helps investors gauge equity risk-adjusted returns.
INDIA'S FIRST
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Mid & Small Cap Focused ELSS
Launched India's first ELSS (tax-saving) fund with a deliberate mid & small cap bias which gives tax savers access to high-growth segments most ELSS funds are underweight In.
9 Uncorrelated Strategy Models
Each SAMCO fund runs on a distinct quantitative model and are not variations of one strategy. Nine models, nine return profiles, one systematic discipline.
Leadership

The Architects of the System

Every great system has architects who designed it, tested it, and committed to never overriding it. Our disciplined investment process helps keep long-term objectives ahead of short-term market emotions.

Jimeet Modi
Jimeet Modi
Founder, Group CEO & Associate Director of Samco AMC

Mr. Jimeet Modi is a Rank Holder Chartered Accountant and Founder & CEO of the SAMCO Group. Under his leadership, SAMCO operates under a wide range of financial service businesses including equity and commodity broking, depository services, equity research, mutual fund research and distribution. He has a career spanning over 15 years with rich experience in equity research, investment analysis and technology.

Umeshkumar Mehta
Umeshkumar Mehta
Chief Investment Officer & Executive Director

Mr. Umeshkumar Mehta has over 26 yearsof experience in Indian Capital Markets. Hisrole involves overseeing investmentstrategies and managing assets acrossdiverse portfolios. He has profoundknowledge of financial markets, believes indata driven approach to investments anddraws lessons from financial marketshistories. He used to lead the Samco group’sResearch team. He has been associated withthe group for the last fifteen years. He is anCA and MBA by qualification.

Meet the Full Leadership Team →
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About Samco Mutual Fund

Our Investment Approach
How we harness momentum. The CARE framework. The Never Override doctrine.
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Our Leadership
The architects behind the system. Investment Committee, fund management, and board.
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Careers at SAMCO MF
Join India's Momentum House. We're building the future of systematic investing.
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Contact Us
Reach our team in Mumbai. Investor queries, distributor support, media inquiries.
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Mutual Fund investments are subject to market risks, read all scheme related documents carefully.